Parth Anand
Product Designer, UI/UX
parthanand1705@gmail.com · +91 72096 84084 · linkedin.com/in/parthanand21 · parthanand.in · Noida, India
About

I started as a designer. Somewhere along the way I got obsessed with motion — and then AI showed up and changed what I could do alone. I use it to generate code, build 3D assets, synthesise research, and write copy; things that used to need a whole team. Five-plus years in, working on onboarding for a Web3 wallet, fraud research UX for a job platform used by millions, and a consumer camera redesign. The work is varied. The standard isn’t.

Experience
InfoEdge  ·  Product Designer, UI/UX Nov 2023 – Present
Job Hai · Blue-collar hiring platform · 1M+ active job seekers
  • Led UX research on recruitment fraud in Delhi NCR, mapping 249 blacklisted recruiters and 653 fake listings and identifying Security Guard as the highest-risk segment.
  • Synthesised findings into 6 prioritised design recommendations; projected impact modelling indicated a potential 68% reduction in fraudulent listings and a +22 pt platform NPS improvement.
  • Designed core hiring workflows including job discovery, trust signals, and fraud reporting for a Hindi-first, low-digital-literacy user base, applying accessibility principles throughout to support inclusive design at scale.
  • Built and maintained a scalable Figma design system with components, variables, tokens, and auto-layout across 4+ product surfaces; collaborated cross-functionally with PMs and engineers across agile sprint cycles.
  • Ran 12+ usability testing sessions via Attention Insight and contextual inquiry, synthesising findings tracked against task success and retention metrics.
CoinDCX  ·  Senior Product Designer Jun 2022 – Oct 2023
OKTO · Self-custody Web3 DeFi wallet · 1M+ users · iOS & Android
  • Owned the onboarding experience for OKTO, the critical first-time user flow for a self-custody DeFi wallet serving over 1 million users across iOS and Android.
  • Ran empathy mapping, journey mapping, card sorting, and heuristic evaluation across 3 critical flows and built a Figma component library with design tokens for systematic UI consistency.
  • Designed multi-step flows for cross-chain swaps, bridging, and earning, covering edge cases, error states, and latency UI for high-stakes financial decisions.
  • Produced Lottie motion assets and visual content for Web3 events Unfold ’22 and Unfold ’23.
HMLC  ·  Lead Designer, UI/UX & Motion Aug 2021 – Feb 2022
Harsh Mann Luxury Consultancy · Boutique luxury retail & lifestyle
  • Designed responsive, mobile-first interfaces for 3+ retail clients; ran A/B testing and Hotjar heatmap analysis to validate layout decisions, achieving an estimated 18–22% improvement in page conversion rates.
  • Produced motion graphics, animations, and video content for digital campaigns.
Canon India  ·  UI/UX Designer Jan 2021 – Jul 2021
Apprenticeship under Ravi Dhingra Label · Consumer camera redesign
  • Conceptually redesigned Canon India’s camera shopping experience, simplifying product discovery, comparison, and purchase journeys across 5+ campaign pages.
  • Delivered visual explorations showing how the revamped interface would appear post-launch, including high-fidelity mockups and annotated prototypes for developer reference.
Skills & Tools
Design  End-to-end product design, UX research, interaction design, IA, wireframing, prototyping, motion design, visual design
Research  Contextual inquiry, empathy mapping, card sorting, heuristic evaluation, usability testing, A/B testing, affinity mapping
Systems  Figma design systems, components, variables, design tokens, auto-layout, dev mode handoff
Tools  Figma, Framer, Lottie, Adobe Suite, Miro, Hotjar, Amplitude, AI-directed workflows (Claude, Midjourney)
Prototyping  ProtoPie, Dovetail (research repositories, session tagging, synthesis)
Web  Schema.org structured data, SEO-aware UX, rich result optimisation
Education
NIFT, New Delhi
B.Des. in Fashion Communication · 2018–2022
Delhi Public School, B.S. City
Senior Secondary Certificate (CBSE), PCB · 2015
Recognition
Jamini Roy Gold Medal
Awarded by the President of India, Smt. Droupadi Murmu · 2016
Oasis Inter-College Film Festival
Best Film · 2018, 2019
Certifications
Professional UX Design
University of Cambridge via Coursera · 2026
Foundations of UX Design
Google via Coursera · 2021